NPO is a public broadcaster which provides the Netherlands with online and offline media like television, radio and news.

They serve 16 million Dutch citizens in their daily information and entertainment needs. NPO has participated in the Marconi project – which has received EU funding as part of horizon 2020. ​

Radio 5 bot

Via a smart connection with the editorial radio system, the radio 5 bot answers questions about programmes, songs and DJs

The bot can answer things like:
  • Info about different radio shows
  • Who is the current DJ
  • What is the Song currently playing
  • Participate in Competitions
  • FAQ like “How can I listen to the station abroad?” or “How can I listen to a programme that’s already been broadcasted?”
A user can create a profile and receives recommendations depending on their preferences.

A Personal Service For Listeners And More Time For Radio Editors To Be Creative


The chatbot handles privacy issues in a smart way. It has a single sign-on authentication service and offers tools for users to request their deletion and or see what data of them is stored.


Download our chatbot canvas

We define the different profiles and teams, collaborating on the project. The different tasks and milestones on our bot building timeline can then be assigned to those teams. The timeline clearly shows our objectives for each step in the process.

Bot building timeline

Technological trends itself are no guarantee to success. You also need to find the right use case.
Based on user-centric approach, different criteria and questions in our chatbot canvas, we are able to find the best objective of your virtual agent and to define some key performance indicators on how to measure ROI.

Building Big Chatbots

We want to share 10 lessons with you that we have learned from our experience with large and complex chatbots for market leaders across several industries (insurance, banking, telco, …).

Choosing the right AI bot platform -

7 things to consider.

This whitepaper outlines the things to consider to choose the right AI botplatform for your organization. To help you on your way, it includes a checklist for the selection process in your organization.

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